We live in a social media world, making it a vital part of a successful marketing strategy. As a full-service, digital marketing company, Efferent Media offers Long Island businesses a full range of social media management services to build your brand and attract new customers.
Social media management is essential for a vibrant, successful brand, as well as building a significant, rapidly-growing, and cost-effective marketing plan. This doesn’t mean just posting content; it also entails listening to your targeted audience and creating a strategy that attracts new customers and addresses their needs.
If you’ve tried handling your company’s social media marketing in-house, you’ve probably discovered how overwhelming it can be. Keeping up with constant changes by Facebook, shifting trends on Instagram, consistently producing high-quality content, and more is a huge undertaking, and getting results is difficult. Let Efferent Media manage your social media accounts to turn strangers into fans and start conversations that lead to conversions for your business.
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Social Media Management Case Study
View all case studiesSky Organics
Sky Organics® is dedicated to creating health and beauty products that are good for both people and the environment. Download our case study to learn how an opportunity to work with Walmart® to promote its Curl Care line prompted a partnership with Efferent Media. While the partnership with Walmart®, limits what we can share, this case study illustrates impressive successes such as A CPC decrease of 46.75%.
View Our Social Media Management Case Study
Social media setup services start your social media presence right. Your social media pages are your “home” within the online digital world. We’ll build your presence and make sure it matches your brand and positions it for success.
As part of our Social Media Setup Services our expert social media team will:
- Create business pages on all platforms relevant to your business and goals
- Build custom-branded content for each social platform (cover photos, header photos, profile photos, etc.)
- Optimize each social feed to highlight your products and services.
Content is king, and engagement is queen. At Efferent Media, we create custom content that reflects and amplifies your brand and messaging, sparks engagement, starts conversations, increases brand awareness, and ultimately creates conversions.
For that content, our social media and design team will create an aesthetic that fits your brand perfectly and work with you to perfect the right tone of voice. That is reinforced with monthly research to incorporate holidays, developments in your field, current trends, etc., and, of course, the latest tactics for each social media platform as it evolves.
Efferent Media creates content that fits into an overall marketing strategy. We focus on building meaningful relationships with your target audience and reinforce overall campaign messaging to create conversions that win over prospective clients.
Posting content on social media isn’t enough. To gain customers and fans you need to listen to your prospects and clients. From pre-purchase questions to complaints, customer service has increasingly moved to social media where everyone can see your response.
A Marketing Land study found that not responding to social media complaints can lead to a 43 percent decrease in customer interest. That means they’ll be less likely to recommend you, buy from you, etc. The same study showed that a skillful reply leads to a 20 percent increase in customer advocacy, even if the person who complained remains unhappy. Prospects realize when a person is being unreasonable and appreciate good faith resolution efforts even when they fail.
Efferent Media’s community managers have years of experience handling all varieties of customers’ questions and complaints. You can’t take criticism personally. In today’s turbulent online world, a deft approach honed from addressing difficult people is essential. We stay on top of your social media channels every day, interacting with targeted prospects, answering questions, and nipping issues in the bud.
Listening is another important aspect of social media community management. Efferent Media’s social media experts combine their years of experience with sophisticated audience listening tools to glean insights and learn valuable attitudes and behaviors from your community. That data allows us to continually refine your campaigns, target your prospects with pinpoint accuracy, and engage with them in a way that encourages conversions and loyalty, converting prospects into clients and customers into raving fans.
Social Media Setup Services
Social media setup services start your social media presence right. Your social media pages are your “home” within the online digital world. We’ll build your presence and make sure it matches your brand and positions it for success.
As part of our Social Media Setup Services our expert social media team will:
- Create business pages on all platforms relevant to your business and goals
- Build custom-branded content for each social platform (cover photos, header photos, profile photos, etc.)
- Optimize each social feed to highlight your products and services.
Social Media Content Creation
Content is king, and engagement is queen. At Efferent Media, we create custom content that reflects and amplifies your brand and messaging, sparks engagement, starts conversations, increases brand awareness, and ultimately creates conversions.
For that content, our social media and design team will create an aesthetic that fits your brand perfectly and work with you to perfect the right tone of voice. That is reinforced with monthly research to incorporate holidays, developments in your field, current trends, etc., and, of course, the latest tactics for each social media platform as it evolves.
Efferent Media creates content that fits into an overall marketing strategy. We focus on building meaningful relationships with your target audience and reinforce overall campaign messaging to create conversions that win over prospective clients.
Online Community Management
Posting content on social media isn’t enough. To gain customers and fans you need to listen to your prospects and clients. From pre-purchase questions to complaints, customer service has increasingly moved to social media where everyone can see your response.
A Marketing Land study found that not responding to social media complaints can lead to a 43 percent decrease in customer interest. That means they’ll be less likely to recommend you, buy from you, etc. The same study showed that a skillful reply leads to a 20 percent increase in customer advocacy, even if the person who complained remains unhappy. Prospects realize when a person is being unreasonable and appreciate good faith resolution efforts even when they fail.
Efferent Media’s community managers have years of experience handling all varieties of customers’ questions and complaints. You can’t take criticism personally. In today’s turbulent online world, a deft approach honed from addressing difficult people is essential. We stay on top of your social media channels every day, interacting with targeted prospects, answering questions, and nipping issues in the bud.
Listening is another important aspect of social media community management. Efferent Media’s social media experts combine their years of experience with sophisticated audience listening tools to glean insights and learn valuable attitudes and behaviors from your community. That data allows us to continually refine your campaigns, target your prospects with pinpoint accuracy, and engage with them in a way that encourages conversions and loyalty, converting prospects into clients and customers into raving fans.
This is the start of something great
Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers have not yet been released).
As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase click-through-rate? To find out the answers to questions like this, you’ll need to test several ad elements against each other. That requires creating multiple ads and changing each variable manually
