Social Media Management
We live in a social media world, making it a vital part of a successful marketing strategy. As a full-service, digital marketing company, Efferent Media offers Long Island businesses a full range of social media management services to build your brand and attract new customers.
Social media management is essential for a vibrant, successful brand, as well as building a significant, rapidly-growing, and cost-effective marketing plan. This doesn’t mean just posting content; it also entails listening to your targeted audience and creating a strategy that attracts new customers and addresses their needs.
If you’ve tried handling your company’s social media marketing in-house, you’ve probably discovered how overwhelming it can be. Keeping up with constant changes by Facebook, shifting trends on Instagram, consistently producing high-quality content, and more is a huge undertaking, and getting results is difficult. Let Efferent Media manage your social media accounts to turn strangers into fans and start conversations that lead to conversions for your business.
Social Media Setup Services
Social media setup services start your social media presence right. Your social media pages are your “home” within the online digital world. We’ll build your presence and make sure it matches your brand and positions it for success.
As part of our Social Media Setup Services our expert social media team will:
- Create business pages on all platforms relevant for your business and goals
- Build custom-branded content for each social platform (cover photos, header photos, profile photos, etc.)
- Optimize each social feed to highlight your products and services.
Social Media Content Creation
Content is king, and engagement is queen. At Efferent Media, we create custom content that reflects and amplifies your brand and messaging, sparks engagement, starts conversations, increases brand awareness, and ultimately creates conversions.
For that content, our social media and design team will create an aesthetic that fits your brand perfectly and work with you to perfect the right tone of voice. That is reinforced with monthly research to incorporate holidays, developments in your field, current trends, etc. and, of course, the latest tactics for each social media platform as it evolves.
Efferent Media creates content that fits into an overall marketing strategy. We focus on building meaningful relationships with your target audience and reinforce overall campaign messaging to create conversions that win over prospective clients.
Online Community Management
Posting content on social media isn’t enough. To gain customers and fans you need to listen to your prospects and clients. From pre-purchase questions to complaints, customer service has increasingly moved to social media where everyone can see your response.
A Marketing Land study found that not responding to social media complaints can lead to a 43 percent decrease in customer interest. That means they’ll be less likely to recommend you, buy from you, etc. The same study showed that a skillful reply lead to a 20 percent increase in customer advocacy, even if the person who complained remains unhappy. Prospects realize when a person is being unreasonable and appreciate good faith resolution efforts even when they fail.
Efferent Media’s community managers have years of experience handling all varieties of customers’ questions and complaints. You can’t take criticism personally. In today’s turbulent online world, a deft approach honed from addressing difficult people is essential. We stay on top of your social media channels every day, interacting with targeted prospects, answering questions, and nipping issues in the bud.
Listening is another important aspect of social media community management. Efferent Media’s social media experts combine their years of experience with sophisticated audience listening tools to glean insights and learn valuable attitudes and behaviors from your community. That data allows us to continually refine your campaigns, target your prospects with pinpoint accuracy, and engage with them in a way that encourages conversions and loyalty, converting prospects into clients and customers into raving fans.
Ready for Social Media That Builds Your Business?
We’d love talk to you and learn more about your company or brand, and show you how Efferent Media can take your sales to the next level while also improving your reputation, and improving customer service response time. Click here and contact us today.
54% of users use social media sites to research products.
Millennials log onto social media for a daily average of 2 hours and 38 minutes.
2.958billion people access social media sites on mobile.
Social Media Marketing Services
Shea Moisture, a Unilever company, was founded by Soﬁ Tucker in 1912 in Bonthe, Sierra Leone. Her legacy lives on with an increasingly successful brand and community built around her vision. Efferent Media was employed specifically to nurture, engage, learn from, and grow with their community. Download this case study to learn how our team of experienced social media and community management professionals were able to grow Shea Moisture’s social following by an incredible 73.8% in just seven months.
Download Our Social Media Statement of Services
Social media has become a crucial part of everyday life – and it’s an effective way to reach prospects. If you are not engaged with your target audience, you’re probably losing ground to your competition. Used effectively, social media can give you valuable leverage in your field.
To learn how Efferent Media can help your business successfully connect and convert with prospects on today’s top social media platforms, we’ve put together a full statement of services for you to download.