Social media setup services start your social media presence right. Your social media pages are your “home” within the online digital world. We’ll build your presence and make sure it matches your brand and positions it for success.

As part of our Social Media Setup Services our expert social media team will:

• Create business pages on all platforms relevant to your business and goals
• Build custom-branded content for each social platform (cover photos, header photos, profile photos, etc.)
• Optimize each social feed to highlight your products and services.

Content is king, and engagement is queen. At Efferent Media, we create custom content that reflects and amplifies your brand and messaging, sparks engagement, starts conversations, increases brand awareness, and ultimately creates conversions.

For that content, our social media and design team will create an aesthetic that fits your brand perfectly and work with you to perfect the right tone of voice. That is reinforced with monthly research to incorporate holidays, developments in your field, current trends, etc., and, of course, the latest tactics for each social media platform as it evolves.

Efferent Media creates content that fits into an overall marketing strategy. We focus on building meaningful relationships with your target audience and reinforce overall campaign messaging to create conversions that win over prospective clients.

Posting content on social media isn’t enough. To gain customers and fans you need to listen to your prospects and clients. From pre-purchase questions to complaints, customer service has increasingly moved to social media where everyone can see your response.

A Marketing Land study found that not responding to social media complaints can lead to a 43 percent decrease in customer interest. That means they’ll be less likely to recommend you, buy from you, etc. The same study showed that a skillful reply leads to a 20 percent increase in customer advocacy, even if the person who complained remains unhappy. Prospects realize when a person is being unreasonable and appreciate good faith resolution efforts even when they fail.

Efferent Media’s community managers have years of experience handling all varieties of customers’ questions and complaints. You can’t take criticism personally. In today’s turbulent online world, a deft approach honed from addressing difficult people is essential. We stay on top of your social media channels every day, interacting with targeted prospects, answering questions, and nipping issues in the bud.
Listening is another important aspect of social media community management. Efferent Media’s social media experts combine their years of experience with sophisticated audience listening tools to glean insights and learn valuable attitudes and behaviors from your community. That data allows us to continually refine your campaigns, target your prospects with pinpoint accuracy, and engage with them in a way that encourages conversions and loyalty, converting prospects into clients and customers into raving fans.