Social Media Setup Services

• Creating business pages on platforms that are relevant for your business goals
• Building custom-branded content for each social account, including cover photos, header photos, profile photos, etc.
• Optimizing each account to showcase your products and services.

Some social media platforms, like Facebook, are essential for every company. Others, like LinkedIn, depend upon your business and goals. Efferent Media’s social media experts will combine the latest platform research with their years of experience to tailor a strategy to achieve your goals utilizing the correct social media channels to position your brand for success.

Facebook is the third most visited website in the world, after Google itself and YouTube. On June 30, 2020,  Facebook reported more than 1.79 billion daily active users and 2.7 billion monthly active users. That’s a 12 percent increase year over year.  Research from Accenture found that Facebook users were two times more likely to say that Facebook influenced their brand awareness of products and services. With Facebook users generating more than 4 million likes per minute, according to 2019 statistics from Brandwatch, Facebook is a social home to many of your current and future customers and a perfect platform to reach prospects and build your customer base.

Twitter has a smaller population than Facebook, but it’s influential. According to 2020 Twitter statistics, it has more than 330 million monthly active users, and 145 million daily active users. Among B2B businesses, 67 percent use Twitter for marketing, and 77 percent of Twitter users say they get a better impression of a company after it responds to a tweet. Six out of 10 Twitter users expect a brand to respond to customer service tweets within an hour. More than 500 million tweets are sent every day, which breaks down to 5,787 tweets per second. Twitter is an excellent platform for listening to your target audience and engaging in conversations to build rapport and answer pre-purchase questions.

LinkedIn is perfect for B2B marketing with more than 610 million users, 40 percent of whom visit daily. Appropriate to its business focus, LinkedIn has more than 90 million users in senior-level management, 63 million decision makers, and 92 percent of Fortune 500 companies have an active LinkedIn presence.  Overall, it’s a great platform for your business to develop strategic content, and share that content with a like-minded community. LinkedIn has been growing since Microsoft’s purchase – LinkedIn receives 172,800 new users every day and 62 million new users every year.

While not a strategic choice for every company, Pinterest can be an excellent platform for certain types of businesses. It’s extremely popular for e-commerce sites, purchases for life events, parties, home decorating purchases, and more. Pinterest reported more than 322 million active users at the end of 2019. It’s the best platform for targeting women since 71 percent of Pinterest’s global users are female.  In addition to that, 40 percent of U.S. dads use Pinterest as they research and plan for fatherhood, and they’re three times more likely to share pins than the average male Pinterest user. Regardless of gender, 58 percent of Pinterest users say they use the platform to make purchase decisions. While some social platforms can be controversial, 9 out of 10 Pinterest users describe Pinterest as “filled with positivity.”  In terms of traffic, Pinterest is now the third most popular social network. Pinterest even drives 33 percent more traffic to e-commerce sites than Facebook.

Instagram, which is owned by Facebook, is the fastest growing social network. More than 500 million people use Instagram Stories every day and one billion people use Instagram every month. The gender split on Instagram is roughly even – 52 percent women and 48 percent men, with 63 percent of Instagram users logging in daily.  For businesses, one of the benefits of Instagram is that 200 million users visit at least one business profile every day.

No matter the social media platforms chosen for your overall marketing strategy, Efferent Media will build optimized accounts for your brand. You will always have administrative access to your pages. Our social media experts can either train you or manage your accounts for you to ensure continual optimization and professional, targeted content to build your brand and drive conversions. When you’re ready to build a dynamic, successful, social media presence, contact us.