Social Media Advertising

Social Media Advertising, also known as Social Media Marketing or SMM, is essential for businesses in all industries because it allows you to reach a highly targeted audience that’s interested in your product or service. With 3.6 billion people on social media and 72% of Americans using social media regularly, and the ability to create an agile response, Social Media Marketing is highly effective for driving sales and building your brand.

Social Media Marketing at Efferent Media

Effective and relevant social media marketing is the best way to increase your company’s online visibility, reach, and leads. At Efferent Media, our team of experienced social media professionals will analyze your competition and strategize, create, and implement campaigns that produce results for your business. We can improve your ROI for:

  • Brand awareness
  • Sales
  • Engagement
  • Marketing spend
  • Industry authority and more

Since 79% of Americans have one or more social media profiles your business must have a polished, effective social media presence on the major social media platforms. Efferent Media has a proven track record of delivering results that have increased our clients’ leads, brand awareness, and engagement with prospective customers.

Sky Organics Case Study

View all case studies

Sky Organics

Sky Organics® is dedicated to creating health and beauty products that are good for both people and the environment. Download our case study to learn how an opportunity to work with Walmart® to promote its Curl Care line prompted a partnership with Efferent Media. While the partnership with Walmart®, limits what we can share, this case study illustrates impressive successes such as A CPC decrease of 46.75%.

Download Our Social Media Marketing Case Study

1. Defining Your Goals and Objectives

You know your business and your goals. If you want to:

  • Increase traffic to your website
  • Increase business leads
  • Increase followers
  • Increase lead conversion
  • Increase your sales funnel

Efferent Media’s Social Media Marketing experts will create a complete strategy that achieves your goals within your budget. We never use a cookie-cutter approach.

2. Determining Your Target Audience

After a consultation to determine your vision of an ideal customer and target audience, our team of social media marketing experts will perform and analyze market and competition research to create the profile for your target audience. Efferent Media’s social media marketing campaigns can target based on behaviors, income, job titles, interests, and much more in a wide variety of combinations to ensure that prospective customers find you.

3. Remarketing

Have you ever visited a website or researched a product and then saw ads for that brand or project afterward as you moved along the internet? That’s an example of remarketing, which is designed to keep your brand, product, or service on the prospective customer’s mind.

Research also shows that on average it takes three to eight contacts before someone buys. Since the average bounce rate for a landing page can be 40-90%, meaning that the person leaves without purchasing or performing another conversion action, remarketing is a vital and effective method for driving sales.

4. Campaign and Ad Creation

The Efferent Media social media marketing team will create compelling, unique, high-quality content and ads that can be placed on Facebook, Instagram, and LinkedIn news feeds, Facebook and Instagram stories, Facebook Marketplaces, the Instagram Explore section, Facebook and Instagram video feeds, as well as ad networks that include some of the most popular websites. Our well-written, high-quality content tailored for your specific target audience will put your business in front of people likely to convert.

5. Continual Performance Optimization

Efferent Media doesn’t just create a campaign. Our team will carefully monitor and analyze effectiveness, reach, engagements, click-through-rates, and conversion rates. We will test variant copy, images, landing pages, call to actions, and more to optimize your ads so they produce the best results cost-effectively. Each month, we’ll adjust your campaign to meet your specific goals and produce the greatest ROI.

Few people purchase the first time. Even if they’re extremely interested in your product or service they may wait to purchase for a variety of reasons. Efferent Media’s remarketing campaigns convert people from prospects to customers with an average 31% increase in leads compared to standard ad campaigns. If your business already has a list of contacts, the average increase in leads is 58%. Efferent Media’s remarketing specialists can target prospects who have:

  • Visited your website
  • Visited your social media profile
  • Visited specific web pages, like landing pages
  • Engaged with your social media profile
  • Interacted with your posts or ads
  • Watched a certain percentage of your video(s)
  • Opened one of your lead forms and much more

Each quarter, we’ll report on your advertising campaigns’ effectiveness and results. For each campaign your quarterly ads report will include:

  • Impressions
  • Engagement
  • Reach
  • Results/Goal Completions
  • Cost Per Result

Along with this report, you’ll also receive an ad performance summary with more detail and suggested changes to maximize results and reduce cost per click/action.

274.3% Increase In Page Likes In Two Months

(03/2020 – 04/2020) vs. (01/2020 – 02/2020)

94.6% Increase In Leads

(05/2020 – 06/2020) vs. (03/2020 – 04/2020)

85% Increase In Sessions From Facebook

(05/2020 – 06/2020) vs. (03/2020 – 04/2020)

Social Media Marketing Campaign

1. Defining Your Goals and Objectives

You know your business and your goals. If you want to:

  • Increase traffic to your website
  • Increase business leads
  • Increase followers
  • Increase lead conversion
  • Increase your sales funnel

Efferent Media’s Social Media Marketing experts will create a complete strategy that achieves your goals within your budget. We never use a cookie-cutter approach.

2. Determining Your Target Audience

After a consultation to determine your vision of an ideal customer and target audience, our team of social media marketing experts will perform and analyze market and competition research to create the profile for your target audience. Efferent Media’s social media marketing campaigns can target based on behaviors, income, job titles, interests, and much more in a wide variety of combinations to ensure that prospective customers find you.

3. Remarketing

Have you ever visited a website or researched a product and then saw ads for that brand or project afterward as you moved along the internet? That’s an example of remarketing, which is designed to keep your brand, product, or service on the prospective customer’s mind.

Research also shows that on average it takes three to eight contacts before someone buys. Since the average bounce rate for a landing page can be 40-90%, meaning that the person leaves without purchasing or performing another conversion action, remarketing is a vital and effective method for driving sales.

4. Campaign and Ad Creation

The Efferent Media social media marketing team will create compelling, unique, high-quality content and ads that can be placed on Facebook, Instagram, and LinkedIn news feeds, Facebook and Instagram stories, Facebook Marketplaces, the Instagram Explore section, Facebook and Instagram video feeds, as well as ad networks that include some of the most popular websites. Our well-written, high-quality content tailored for your specific target audience will put your business in front of people likely to convert.

5. Continual Performance Optimization

Efferent Media doesn’t just create a campaign. Our team will carefully monitor and analyze effectiveness, reach, engagements, click-through-rates, and conversion rates. We will test variant copy, images, landing pages, call to actions, and more to optimize your ads so they produce the best results cost-effectively. Each month, we’ll adjust your campaign to meet your specific goals and produce the greatest ROI.

Why Social Media Remarketing?

Few people purchase the first time. Even if they’re extremely interested in your product or service they may wait to purchase for a variety of reasons. Efferent Media’s remarketing campaigns convert people from prospects to customers with an average 31% increase in leads compared to standard ad campaigns. If your business already has a list of contacts, the average increase in leads is 58%. Efferent Media’s remarketing specialists can target prospects who have:

  • Visited your website
  • Visited your social media profile
  • Visited specific web pages, like landing pages
  • Engaged with your social media profile
  • Interacted with your posts or ads
  • Watched a certain percentage of your video(s)
  • Opened one of your lead forms and much more
Social Media Reporting

Each quarter, we’ll report on your advertising campaigns’ effectiveness and results. For each campaign your quarterly ads report will include:

  • Impressions
  • Engagement
  • Reach
  • Results/Goal Completions
  • Cost Per Result

Along with this report, you’ll also receive an ad performance summary with more detail and suggested changes to maximize results and reduce cost per click/action.

Proven Results

274.3% Increase In Page Likes In Two Months

(03/2020 – 04/2020) vs. (01/2020 – 02/2020)

94.6% Increase In Leads

(05/2020 – 06/2020) vs. (03/2020 – 04/2020)

85% Increase In Sessions From Facebook

(05/2020 – 06/2020) vs. (03/2020 – 04/2020)

This is the start of
something great

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