Social Media Advertising
Social Media Marketing Services
Social Media Advertising, also known as Social Media Marketing or SMM, is essential for businesses in all industries because it allows you to reach a highly targeted audience that’s interested in your product or service. With 3.6 billion people on social media and 72% of Americans using social media regularly, and the ability to create an agile response, Social Media Marketing is highly effective for driving sales and building your brand.
Social Media Marketing at Efferent Media
Effective and relevant social media marketing is the best way to increase your company’s online visibility, reach, and leads. At Efferent Media, our team of experienced social media professionals will analyze your competition and strategize, create, and implement campaigns that produce results for your business. We can improve your ROI for:
- Brand awareness
- Marketing spend
- Industry authority and more
Since 79% of Americans have one or more social media profile your business must have a polished, effective social media presence on the major social media platforms. Efferent Media has a proven track record of delivering results that have increased our clients’ leads, brand awareness, and engagement with prospective customers.
Social Media Marketing Campaign Creation for Your Business
1. Defining Your Goals and Objectives
You know your business and your goals. If you want to:
- Increase traffic to your website
- Increase business leads
- Increase followers
- Increase lead conversion
- Increase your sales funnel
Efferent Media’s Social Media Marketing experts will create a complete strategy that achieves your goals within your budget. We never use a cookie-cutter approach.
2. Determining Your Target Audience
After a consultation to determine your vision of an ideal customer and target audience, our team of social media marketing experts will perform and analyze market and competition research to create the profile for your target audience. Efferent Media’s social media marketing campaigns can target based on behaviors, income, job titles, interests, and much more in a wide variety of combinations to ensure that prospective customers find you.
Have you ever visited a website or researched a product and then saw ads for that brand or project afterward as you moved along the internet? That’s an example of remarketing, which is designed to keep your brand, product, or service on the prospective customer’s mind.
Research also shows that on average it takes three to eight contacts before someone buys. Since the average bounce rate for a landing page can be 40-90%, meaning that the person leaves without purchasing or performing another conversion action, remarketing is a vital and effective method for driving sales.
Why Social Media Remarketing Is So Important – And Effective
Few people purchase the first time. Even if they’re extremely interested in your product or service they may wait to purchase for a variety of reasons. Efferent Media’s remarketing campaigns convert people from prospects to customers with an average 31% increase in leads compared standard ad campaigns. If your business already has a list of contacts, the average increase in leads is 58%. Efferent Media’s remarketing specialists can target prospects who have:
- Visited your website
- Visited your social media profile
- Visited specific web pages, like landing pages
- Engaged with your social media profile
- Interacted with your posts or ads
- Watched a certain percentage of your video(s),
- Opened one of your lead forms and much more
4. Campaign and Ad Creation
The Efferent Media social media marketing team will create compelling, unique, high quality content and ads that can be placed on Facebook, Instagram, and LinkedIn news feeds, Facebook and Instagram stories, Facebook Marketplaces, the Instagram Explore section, Facebook and Instagram video feeds, as well as ad networks that include some of the most popular websites. Our well-written, high quality content tailored for your specific target audience will put your business in front of people likely to convert.
5. Continual Performance Optimization
Efferent Media doesn’t just create a campaign. Our team will carefully monitor and analyze effectiveness, reach, engagements, click-through-rates, and conversion rates. We will test variant copy, images, landing pages, call to actions, and more to optimize your ads so they produce the best results cost effectively. Each month, we’ll adjust your campaign to meet your specific goals and produce the greatest ROI.
Social Media Reporting
Each quarter, we’ll report on your advertising campaigns’ effectiveness and results. For each campaign your quarterly ads report will include:
- Results/Goal Completions
- Cost Per Result
Along with this report, you’ll also receive an ad performance summary with more detail and suggested changes to maximize results and reduce cost per click/action.
Proven Results Efferent Media Has Delivered
Increase In Page Likes In Two Months
(03/2020 – 04/2020) vs. (01/2020 – 02/2020)
Increase In Leads
(05/2020 – 06/2020) vs. (03/2020 – 04/2020)
Increase In Sessions From Facebook
(05/2020 – 06/2020) vs. (03/2020 – 04/2020)
Social Media Services
Aboff’s, Long Island’s color expert and the number one Benjamin Moore reseller on Long Island with over 30-stores is a well-established, family-owned business founded in 1929. Aboff’s Paint reached out to Efferent Media to increase their reach while cutting expenses in print, specifically Newsday. Download this case study to see how Efferent Media’s implementation of Social Media and Pay Per Click services resulted in a 700% growth in social engagement, with subsequent follower growth among other notable successes.
Download Our Social Media Statement of Services
Social media has become a crucial part of everyday life – and it’s an effective way to reach prospects. If you are not engaged with your target audience, you’re probably losing ground to your competition. Used effectively, social media can give you valuable leverage in your field.
To learn how Efferent Media can help your business successfully connect and convert with prospects on today’s top social media platforms, we’ve put together a full statement of services for you to download.