The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as quickly as possible is to incorporate an effective hashtag strategy. This is so much more than adding a few #words to your posts and hoping for likes. There’s a science behind it, and mastering it proves highly favorable to your business goals. [Read more…]

So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all optimizing boils down to is keeping what works and getting rid of what does not. There’s no exact science behind this, and you’re not going to get it right your first try — but you will get it. Optimizing is a continuous process of testing, tweaking, and retesting. That being said, we do have some tips to give you a starting point. [Read more…]

Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into one. This new pixel will handle audience retargeting, lookalike audiences, conversion tracking, conversion optimization, dynamic product ads, and custom conversions. [Read more…]

Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging fan base and hope it helps you elevate your online community. [Read more…]

It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for us, we can now shop online in our pajamas from the comfort of our couch. With e-commerce accounting for 53.3 billion dollars of U.S. sales during the holiday season last year, it seems to be a viable option for a lot of people. Pinterest is hoping to take advantage of e-commerce traffic by making Buyable Pins available to thousands of more businesses. [Read more…]