Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you.

Building a Facebook ad campaign can take a significant amount of time during the initial start up period. You’ll have to work with a strategy team to define targeting, then coordinate with a graphic designer to build creative, and finally program the campaign once you have all of your assets. As a Social Media Content Creator at Efferent Media, I spend a lot of time building creative for ads. It can be a lot of fun, but there are a few rules in place that I need to follow in order to execute creative for any of our campaigns. [Read more…]

You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but how do we measure where they came from? [Read more…]