Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way to help speed up load times and create a win-win situation, and if you get on board now, you will have a leg-up on the competition. [Read more…]
SEO in a Nutshell
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How to Use Your Newsletter Email List for Facebook Ads
You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation.
Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional newsletters every single day. Emails with sales pitch after sales pitch, after sales pitch. It’s easy to understand why consumers have stepped back and decided to stop opening these emails as frequently. [Read more…]
What You Need to Know Before Making Your Snapchat On-Demand Geofilters
Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign. [Read more…]
3 Reasons You Need Landing Pages
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start!
A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in that they convert a higher percentage of visitors into leads by removing distractions that may exist on your website. Landing pages have the ability to target a very specific goal to your audience — either from e-mail or ad campaigns via social media — and include a call-to-action (CTA) that you want potential clients to take while on the page. Landing pages are underestimated by some, but here are a few reasons you should consider implementing them: [Read more…]
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