Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business.

There’s a lot of talk happening around the app, but many of us are failing to understand what it is all about. In fact, the Snapchat secret I am about to tell you about is only a secret because nobody is taking action once they hear it.

The secret is simple: Snapchat can bring your business the largest amount of engagement for zero dollars. Seriously – $0.00. [Read more…]

A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like’s is to run a Facebook Like Campaign. As with any other marketing initiative, there’s a right way to do it and a wrong way. We’ll go over the most effective way to run a Like Campaign. So, your businesses page can build a strong foundation while gaining fans. [Read more…]

As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both multiple images and links in a single ad. Advertisers have seen Carousel Ads create 30-50% lower cost-per-conversion and 20-30% lower cost-per-click, which is a huge improvement compared to standard ads. [Read more…]