As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase click-through-rate?
To find out the answers to questions like this, you’ll need to test several ad elements against each other. That requires creating multiple ads and changing each variable manually (creative, copy, headline, etc.) … but it doesn’t have to be this complicated! Let’s dive into how using dynamic creatives in your Facebook ads can streamline this process and drastically improve campaign success.
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