SEO Backlink Audits and Cleansing Services
SEO Backlink Audits
A backlink is a link created when one website links to another. Backlinks, which can also be called, incoming links, or inbound links, are simply links created on other websites that link back to yours. These incoming links to your website contribute significantly to your overall SEO ranking by boosting your website’s authority and trust in it. Backlinks are extremely critical to a well rounded SEO campaign.
Backlinks, which can also be called, incoming links, or inbound links, are simply links created on other websites that link back to yours. These incoming links to your website contribute significantly to your overall SEO ranking by boosting your website’s authority and trust in it. The screenshot below is a classic example of a website that maliciously received unwelcome backlinks from random websites. In this instance, it was for a toy company just prior to their busiest holiday months.
However, not all incoming links are created equal. The wrong backlinks from poor quality websites pointing back to your site could cause a serious reduction in visitors and/or new customers and a negative impact on your revenue. Even worse, backlinks from disreputable sites could lead to a penalty that completely removes your website from search engines. This is why our SEO experts at Efferent Media perform a thorough SEO backlink audit for all new clients and remove any unwanted, spammy, and/or unnatural links pointing back to your website.
Performing a Backlink Audit
At Efferent Media, performing an audit of your backlinks is an essential part of our monthly SEO maintenance and search engine optimization (SEO) strategy. Google’s previous Head of the Web Spam Team, Matt Cutts, said that they take manual actions on about 400,000 websites every month. These actions vary for different reasons (which we’ve outlined on our Penalty Recovery page).
With all of the Google algorithm updates we’ve seen over the years (even after the introduction of the Panda and Penguin updates), maintaining a healthy backlink profile is vital. Efferent Media’s SEO experts stay up to date on Google’s ever-changing guidelines and recommended best practices to ensure our clients stay current and successful. As soon as a new algorithm update is released, our expert SEO team evaluates it, analyzes any possible effects on our clients’ websites, and adapts accordingly.
At Efferent Media, we make sure your backlinks adhere to search engine quality guidelines and basic principles like E-A-T. If they’re not, we will remove the linking source.
Some of the more commonly known metrics search engines use to determine the quality of an external link are:
- E-A-T (Expertise, Authoritativeness, and Trustworthiness)
- Popularity of the page – How many other websites are linking to it
- Relevancy – Does the content on the page linking to you match the content on your page?
- Domain Authority
- Page Authority
- Anchor text – In the coding world, it would look like this:
<a href=”https:/.somewebsite.com”>Click this link</a>
Traditionally, for the website visitor, one would see the words “Click this link” in a blue underline, which indicates this will take them somewhere.
- Amount of links on one page to the same page.
- Amount of websites that link to your site.
- Variations of text used in the anchor tag – There is a difference between ‘click this’, ‘buy red umbrella’ or ‘www.somesite.com’.
- Ownership and relationship of linking domains – Buying multiple domains for the sole purpose of building links will not work.
Let Efferent Media Manage Your Backlink Profile
Link Audits help build a solid foundation for current-day and long-term projects. An SEO Link Audit can be done after a redesign, in preparation of a new website, as a general website maintenance check-up, or as a very specific solution to a problem with your website on search engines.
Efferent Media offers a backlink auditing program as a stand-alone product or as part of our monthly SEO packages.
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