As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase click-through-rate?

To find out the answers to questions like this, you’ll need to test several ad elements against each other. That requires creating multiple ads and changing each variable manually (creative, copy, headline, etc.) … but it doesn’t have to be this complicated! Let’s dive into how using dynamic creatives in your Facebook ads can streamline this process and drastically improve campaign success.

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In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below:

On platforms like Instagram and Twitter, hashtags have always seemed to be relevant and have a significant impact on the discoverability and reach of your content. However, for Facebook, there has been a sense of confusion about how businesses should actually use hashtags in their posts.

Let’s look further at Facebook’s hashtag feed pages, how hashtags on Facebook work, and how to get more reach from your posts.

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