In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where to start and what “Local” SEO means.
Some of the best strategies for Local SEO are things that any business owner can get started on. Many of these things are possible to work on from the comfort of your home or office but can still feel daunting without an introduction. That’s why the team at Efferent Media put together these five strategies to get you started.
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and links.