Advertising on Google
It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose to $21.5 billion in the second quarter of 2016.
That’s a lot of money. Would Google like to make more? Of course, but there’s something else they care about – relevancy. It’s in Google’s best interest to show the most relevant search results possible. It’s what keeps their market share growing.
So how does Google balance revenue and relevancy? That’s where quality score comes in.