Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging fan base and hope it helps you elevate your online community. [Read more…]

It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for us, we can now shop online in our pajamas from the comfort of our couch. With e-commerce accounting for 53.3 billion dollars of U.S. sales during the holiday season last year, it seems to be a viable option for a lot of people. Pinterest is hoping to take advantage of e-commerce traffic by making Buyable Pins available to thousands of more businesses. [Read more…]

Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you.

Building a Facebook ad campaign can take a significant amount of time during the initial start up period. You’ll have to work with a strategy team to define targeting, then coordinate with a graphic designer to build creative, and finally program the campaign once you have all of your assets. As a Social Media Content Creator at Efferent Media, I spend a lot of time building creative for ads. It can be a lot of fun, but there are a few rules in place that I need to follow in order to execute creative for any of our campaigns. [Read more…]

You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but how do we measure where they came from? [Read more…]