Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign. [Read more…]
3 Reasons You Need Landing Pages
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start!
A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in that they convert a higher percentage of visitors into leads by removing distractions that may exist on your website. Landing pages have the ability to target a very specific goal to your audience — either from e-mail or ad campaigns via social media — and include a call-to-action (CTA) that you want potential clients to take while on the page. Landing pages are underestimated by some, but here are a few reasons you should consider implementing them: [Read more…]
The Snapchat “Secret” You Need to Understand
Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business.
There’s a lot of talk happening around the app, but many of us are failing to understand what it is all about. In fact, the Snapchat secret I am about to tell you about is only a secret because nobody is taking action once they hear it.
The secret is simple: Snapchat can bring your business the largest amount of engagement for zero dollars. Seriously – $0.00. [Read more…]
How to Build an Effective Like Campaign
A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like’s is to run a Facebook Like Campaign. As with any other marketing initiative, there’s a right way to do it and a wrong way. We’ll go over the most effective way to run a Like Campaign. So, your businesses page can build a strong foundation while gaining fans. [Read more…]
How to Strategically Create Content for Your Facebook Page.
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out of your decision-making on what and to post, and what not to post. Here are some tips to start posting strategic content: [Read more…]
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