The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on Facebook and Instagram is more complicated this time of year than any other. Let me explain.
Don’t get me wrong, advertising on Social Media is the way to go. In fact, there’s nobody that can target better than Facebook and Instagram besides the post office. However, it’s easy to get confused in the process if you don’t understand the way Facebook and Instagram ads actually work. [Read more…]