Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers have not yet been released).[Read more…]
2021 Google Algorithm Updates and Their Impact
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization specialists, site owners, and developers. Let’s look at the last six months of Google updates and what they mean for your website.
Google My Business Hijacking – What to Know and How to Prevent It
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital as customers continue to search for updated store business hours, online dinner menus, and virtual doctor appointments.
10 Tips for Successfully Working from Home
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging.
Here at Efferent Media, we have experience with remote work because we allow our staff to work from home when weather is bad to keep them safe. Here are a few tips we’ve learned along the way for remote work success.
Favicons and Changes to Google’s Search Results Page
The Internet Has Come a Long Way
Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds are thankfully a thing of the past. Taking into account both large and small updates, to say a lot has changed would be an extreme understatement. From when Tim Berners-Lee invented the World Wide Web in 1989, it has drastically progressed at an exponential rate.