If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations… which affects your marketing.

HIPAA is the acronym for Health Insurance Portability and Accountability and comes from the HIPAA Act of 1996. The law primarily addressed two issues – privacy and insurance exclusions.

The portability portion means that if a person has a creditable health insurance plan when a medical condition occurs, their next insurance company is prohibited from (or extremely constrained in) excluding coverage related to that medical condition – as long as there has been no gap in coverage and the person provides proof of creditable coverage. It was designed to make it easier for consumers to change health insurance plans.

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When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business).

Most medical practice owners will acknowledge that Google marketing is essential for growth, and incorporating all three networks can be critical to your efforts. But a truly comprehensive plan will integrate all of your marketing efforts, including email marketing, lead generation, and lead nurturing, combining them into one cohesive plan.

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Marketing a chiropractic business requires special knowledge and consideration. HIPAA regulations alone are a concern since the minimum fine for a violation is $50,000.

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