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SEO

February 18, 2021 by Michael RobertsLeave a Comment

SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you’ve probably heard the term “black hat” mentioned. But what is white hat SEO, and why should you care about it?

[Read more…] about What is White Hat SEO and Why Should You Care?

Filed Under: SEO

February 4, 2021 by Eileen McGovernLeave a Comment

Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise staying far away from companies that promise too-good-to-be-true services and stick with tried-and-true methods for marketing. What’s the answer then? The triple crown of local service business marketing success – SEO, PPC, and Google Guaranteed.

[Read more…] about Google Guaranteed + PPC + SEO = 100% Local Marketing

Filed Under: PAID & ORGANIC SEARCH, SEM, SEO

January 21, 2021 by Eileen McGovernLeave a Comment

Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or organizing a closet this weekend, conduct an SEO audit and assess what’s working, what’s not, and what to do next.

[Read more…] about One Hour DIY SEO Audits for Busy People

Filed Under: SEO

January 7, 2021 by Lindsey BolandLeave a Comment

What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.

[Read more…] about Your Website is a Form of Reputation Management

Filed Under: SOCIAL MEDIA, SEO

November 20, 2020 by Eileen McGovernLeave a Comment

GMB Map Location ListingGoogle My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital as customers continue to search for updated store business hours, online dinner menus, and virtual doctor appointments.

[Read more…] about Google My Business Hijacking – What to Know and How to Prevent It

Filed Under: General News, Medical Professionals, SEO

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