SEO

March 18, 2021 by Eileen McGovern Leave a Comment

We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads.

One of the many Google services and products introduced over the past few years, Google Guaranteed was recently augmented by Google Screened. Both of these services are supplemented by Google Local ads. Google even went so far as to promote an upgraded Business listing for $50/month last year. But what are the differences between each service, and which should you choose?

March 4, 2021 by Beth Rimmels Leave a Comment

Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.

February 18, 2021 by Michael Roberts Leave a Comment

SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you’ve probably heard the term “black hat” mentioned. But what is white hat SEO, and why should you care about it?

February 4, 2021 by Eileen McGovern Leave a Comment

Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise staying far away from companies that promise too-good-to-be-true services and stick with tried-and-true methods for marketing. What’s the answer then? The triple crown of local service business marketing success – SEO, PPC, and Google Guaranteed.

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