Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise staying far away from companies that promise too-good-to-be-true services and stick with tried-and-true methods for marketing. What’s the answer then? The triple crown of local service business marketing success – SEO, PPC, and Google Guaranteed.
Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or organizing a closet this weekend, conduct an SEO audit and assess what’s working, what’s not, and what to do next.
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital as customers continue to search for updated store business hours, online dinner menus, and virtual doctor appointments.
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple, right? However, this simple concept is multi-faceted and strengthens a comprehensive marketing plan. Read on and learn how marketers create success with content marketing.