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by Joe Garraffo

by Joe Garraffo

Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites.
The technique by spammers of sending Ghost Spam to a site is commonly believed to be a form of “marketing” tactic meant to entice a site owner (or anyone with access to the analytics data) to visit the referral URLs of the fake visit to then sell a service, make money off of an affiliate link, or to possibly infect their computer with a virus, according to the Google Advertiser Community.
by Joe Garraffo
Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way to help speed up load times and create a win-win situation, and if you get on board now, you will have a leg-up on the competition. [Read more…]
by Joe Garraffo
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by Joe Garraffo
Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been any more accurate in her prediction.
In some verticals we’ve seen usage results closer to 70% for mobile traffic; while others still receive single digits. Whatever the case may be, there are still a staggering amount of websites on the web that are not mobile friendly. [Read more…]