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15 Things to Do for SEO Before Launching Your WordPress Site

April 12, 2017 by team efferent

Site launch checklist
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While many of these may be common knowledge to do before launching a website, it is easy to lose track of an important task or two. Following this site launch SEO checklist makes it easy to make sure all of these tasks are completed so you’re not left wondering why your site isn’t ranking.
Download our Site Launch SEO Checklist PDF here!

[Read more…]

Filed Under: SEO

The Importance of Filtering Spam from Analytics

March 27, 2017 by team efferent

Filtering Spam from Analytics with Efferent Media

Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites.

The technique by spammers of sending Ghost Spam to a site is commonly believed to be a form of “marketing” tactic meant to entice a site owner (or anyone with access to the analytics data) to visit the referral URLs of the fake visit to then sell a service, make money off of an affiliate link, or to possibly infect their computer with a virus, according to the Google Advertiser Community.

[Read more…]

Filed Under: SEO

Amped about AMP: Accelerated Mobile Pages

July 12, 2016 by team efferent

AMPNowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way to help speed up load times and create a win-win situation, and if you get on board now, you will have a leg-up on the competition. [Read more…]

Filed Under: SEO, Web Development

SEO in a Nutshell

June 16, 2016 by team efferent

seo-in-a-nutshell

For more information about our SEO services please use the navigation above.

Filed Under: SEO

Your Non-mobile Friendly Website and SEO

February 12, 2015 by team efferent

Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been any more accurate in her prediction.

In some verticals we’ve seen usage results closer to 70% for mobile traffic; while others still receive single digits. Whatever the case may be, there are still a staggering amount of websites on the web that are not mobile friendly. [Read more…]

Filed Under: SEO, Web Development

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