Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
E-A-T: What Is It and Why Is It So Important For SEO?
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance.
In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from Google in 2008. Then in 2015, it was mentioned in the Search Quality Evaluator Guidelines, a 160-page document that provides guidance for creating quality web content. Its most recent update was July 2018, shortly before the so-called medic update the week of August 1, 2018.
[Read more…]Favicons and Changes to Google’s Search Results Page
The Internet Has Come a Long Way
Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds are thankfully a thing of the past. Taking into account both large and small updates, to say a lot has changed would be an extreme understatement. From when Tim Berners-Lee invented the World Wide Web in 1989, it has drastically progressed at an exponential rate.
How To Boost SEO Using Schema Markup
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct correlations for higher rankings on the search engine results pages. Once you read this article, you will have a basic understanding of what schema is. [Read more…]
9 Tips for Creating Google-Friendly Content
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific terminology in a technical manual. Website copy is no different, only there is a twist. You’re not only writing for your intended audience, but you’re also writing for Google.
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