Search Engine Optimization
When customers are searching for the services or products that your business or brand offers, is your website showing up? To align your brand, product or service with people searching is why you’re here, right? — To show up at the top of the search engines.
Search Engine Results Pages (SERP) are no longer as simple as they used to be. Now, monitoring is done for both desktop and mobile devices. Not to mention, paid search is taking up more room above the fold. At the end of the day, clicks on organic links still prove to bring the most engaging, most relevant, and most targeted traffic to your site. These are the visitors that convert.
Since 2001, we have watched search engines come and go, as well as algorithms and updates that have nearly bankrupted companies. Throughout that time, we have optimized websites of all sizes and industries, increasing each individual client’s website presence and traffic. From Long Island based-businesses and start-ups to companies throughout the United States, our tried-and-true methods have helped bring together quality Search Engine Results Pages (SERPS) to potential customers and new eyeballs.
How does Efferent Media approach Search Engine Optimization?
Finding the right mix between authoritativeness, user experience (UX) and overlaying along with good old fashion research and data is the driver in all of our projects. We develop and execute inclusive strategies that align your website with searchers in need.
Developing short and long term SEO Strategies
Building a solid and extremely ethical SEO strategy is by far the most important step in accessing and outlining milestones and KPI’s for any business or brand with an online presence. Our team will work with you and yours to define conversion points on your website and throughout your campaign.
Included in your strategy is creating or adjusting your website to ensure the best user experience possible. Making your site stand out is great… but making it shine above the rest because your company or brand is truly an authority, well, that’s the fun part.
Natural Link Building
On March 23, 2016, Google publicly stated that links are the first or second most important ranking factor – check out the Q&A Video. In the great Google way, they won’t tell you where, they just state that links and content are the first two most important ranking factors. Understandably, the time spent in earning links for our clients is time consuming but rewarding for all parties as higher rankings is the residual outcome.
Team and Reporting
Efferent Media is staffed with industry experts and specialists in their respective fields. You will find most of them on Google Webmaster or Moz Forums along with many others, not just answering but also asking questions. We’re proud to admit that we’re always learning and love sharing our expertise with others. While you will speak directly with the team, you will also be assigned an account manager who will act as your day-to-day contact. Monthly recap reports are crafted uniquely for each client and sent for your review. We encourage face-to-face meetings but while geographically that’s not always possible, we will schedule a time between our teams to review the previous month and to discuss the upcoming month.