Happy New Year from Efferent Media!
Now that the holidays are over, it’s time to focus on your business goals for 2019. One of the first places that you should start is your website. It can be an expensive overhaul, there’s no getting around it, but it’s certainly an investment that will pay for itself many times. Your website is the digital face of your business. Are you on the fence about the necessity of a new website? Let Efferent Media steer you in the proper direction.
!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any such efforts, and we’re based in New York, not California. We wrote this article on GMB verifications to help small businesses understand a process that can sometimes be confusing so small business owners can legitimately claim their own GMB listing. Efferent Media strictly adheres to Google’s Guidelines and does not endorse or condone deviation from Google’s policies.!!!
On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over a dozen marketing companies were present, offering solutions for client reporting, service automation, and more. The two-day convention, held at the Jacob Javits Center, featured dozens of focused learning sessions for SEO and SEM. There was a wealth of information presented over the two days, and each member walked away with different perspectives on the convention, as well as some sweet swag!
On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all things search related, and its sister company Click Z, the online digital marketing community.
If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to recommend the best local businesses at the top of their rankings. The tough part for you is getting customers to post Google Reviews for your business. Luckily, Efferent Media can show you a step by step approach to make leaving these reviews easier for you and your customers.
