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Why You Must Establish a Brand Voice on Social Media and How

April 28, 2022 by Jillian Parisi

One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand voice across all social platforms? Read on to learn more!

[Read more…]

Filed Under: Branding, SEO, SOCIAL MEDIA

3 Tips for Using TikTok for Business

January 7, 2022 by Efferent Media Staff

You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have.

TikTok is refreshing since it is real people shooting quick videos on their cell phones to show the gritty snapshots of their lives. It’s fun and entertaining.

Love it or hate it, TikTok is the perfect place for your business to reach a potential audience of millions. From starting off as an app that many people were weary of and claiming it as a “Gen-Z powerhouse app” to now being known as the most popular app  with millions of users from all walks of life and generations, it’s safe to say that anyone and everyone should be taking advantage. We want to share our top tips for using TikTok for business to help your company potentially “go-viral”.

[Read more…]

Filed Under: SOCIAL MEDIA

How to Keep Your Social Media Fans Engaged and Attract New Followers

December 27, 2021 by Jillian Parisi

Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.

[Read more…]

Filed Under: SOCIAL MEDIA

How Active Social Media Helped Medical Practices During the Pandemic

November 11, 2021 by Beth Rimmels

The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic.

That was a mistake.

[Read more…]

Filed Under: Medical Professionals, SOCIAL MEDIA

How to Keep Your Social Media Fans Engaged and Attract New Followers

October 7, 2021 by Jillian Parisi

Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.

But how do you keep your fans on social media engaged enough to care about what you have to say? And how do you use your platform to attract new followers? You can have thousands of followers, but if they are never reading your posts or clicking on your links, what is the point?

The most important thing you can do for your presence on social media is to build a booming community of your target audience who actively engage with your content and become paying customers. We’ll teach you how to do just that!

[Read more…]

Filed Under: SOCIAL MEDIA

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