For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different.
In October 2020, GA4 (or Google Analytics 4) was introduced as an updated version of your tried-and-true analytics. It came with a handful of significant changes to how we view and report data. In March 2022, Google announced that they would shut down Universal Analytics on July 1, 2023 – after which everyone will need GA4.
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