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Google Ads vs. Facebook Ads – Which is Better for Business?

September 23, 2021 by team efferent

As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider. The two most well-known are, of course, Google and Facebook. There are advantages and disadvantages to both advertising platforms, and those can vary based on many factors. So which is the so-called better platform? Let’s take a look.

[Read more…]

Filed Under: SEM, SOCIAL MEDIA

Social Media Tips for Medical Marketing

July 8, 2021 by Jillian Parisi

In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper.

[Read more…]

Filed Under: Medical Professionals, SOCIAL MEDIA

Online Reputation Management for the Healthcare Industry

June 10, 2021 by Efferent Media Staff

“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My Business.

[Read more…]

Filed Under: Medical Professionals, SEO, SOCIAL MEDIA

When Should My Business Start Advertising on LinkedIn?

April 29, 2021 by Joe Czarniecki

Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take a look at some of the key factors to take into consideration when assessing your marketing strategy and considering LinkedIn ads for your business.

[Read more…]

Filed Under: SEM, SOCIAL MEDIA

Top Healthcare Digital Marketing Tips for 2021

April 22, 2021 by Beth Rimmels

The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.

[Read more…]

Filed Under: Medical Professionals, SEO, SOCIAL MEDIA

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