by Beth Rimmels
“You can’t understand someone until you’ve walked a mile in their shoes.”
To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t even met… yet?
One way of getting to know your ideal customer is to create buyer personas, using the latest research and social media analytics.
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If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations… which affects your marketing.
HIPAA is the acronym for Health Insurance Portability and Accountability and comes from the HIPAA Act of 1996. The law primarily addressed two issues – privacy and insurance exclusions.
The portability portion means that if a person has a creditable health insurance plan when a medical condition occurs, their next insurance company is prohibited from (or extremely constrained in) excluding coverage related to that medical condition – as long as there has been no gap in coverage and the person provides proof of creditable coverage. It was designed to make it easier for consumers to change health insurance plans.
[Read more…]by Beth Rimmels
Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and provide an easier way to add certain features… instead of coding them yourself.
[Read more…]by Beth Rimmels
Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How?
The problem was threefold:
So, to say that Facebook Protect had an inauspicious debut is an understatement. Let’s dig into the new Facebook feature and clear up the misconceptions.
[Read more…]by Beth Rimmels
While the healthcare industry was initially slow to embrace websites and digital marketing, an inviting website is now essential for all medical businesses. One of the best ways to enhance and drive traffic to your medical website is to add a blog.
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