You have the perfect location for your chiropractic office… a great staff, state-of-the-art equipment, and a good client base. You’re set for success, right? Wrong.

Every chiropractic business needs to continuously find and engage new patients because your customer base is not static. People will move, die, have scheduling conflicts, and so on. So, using chiropractic marketing and advertising to attract is new patients is essential.

If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations… which affects your marketing.

HIPAA is the acronym for Health Insurance Portability and Accountability and comes from the HIPAA Act of 1996. The law primarily addressed two issues – privacy and insurance exclusions.

The portability portion means that if a person has a creditable health insurance plan when a medical condition occurs, their next insurance company is prohibited from (or extremely constrained in) excluding coverage related to that medical condition – as long as there has been no gap in coverage and the person provides proof of creditable coverage. It was designed to make it easier for consumers to change health insurance plans.