Featured Snippets: 3 Things that Digital Marketers Need to Know

March 10, 2022 by Joe Garraffo

Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you’ve never heard of a featured snippet, don’t worry. We’ll dive into this more for you below.

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Filed Under: SEO

5 Reasons a Blog Is Still Important

February 22, 2022 by Joe Garraffo

Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.

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Filed Under: Content, SEO

Design Trends to Consider for Your Website Redesign

February 10, 2022 by Joe Garraffo

Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and innovative ideas that help bring any website to life.

Your website is an integral part of your business, and a redesign every few years is important to keep your brand current and stay up to date with the current expectations for user experience (UX) and be ADA compliant. The way you present your website, is the way potential clients and customers will view your business, which is why trends help to keep your website modern and up-to-date.

This year is full of many amazing trends that will help your website attract these potential clients and keep your business at the top.

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Filed Under: Branding, Web Development

3 Tips for Using TikTok for Business

January 7, 2022 by Joe Garraffo

You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have.

TikTok is refreshing since it is real people shooting quick videos on their cell phones to show the gritty snapshots of their lives. It’s fun and entertaining.

Love it or hate it, TikTok is the perfect place for your business to reach a potential audience of millions. From starting off as an app that many people were weary of and claiming it as a “Gen-Z powerhouse app” to now being known as the most popular app  with millions of users from all walks of life and generations, it’s safe to say that anyone and everyone should be taking advantage. We want to share our top tips for using TikTok for business to help your company potentially “go-viral”.

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Filed Under: SOCIAL MEDIA

How to Keep Your Social Media Fans Engaged and Attract New Followers

December 27, 2021 by Joe Garraffo

Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.

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Filed Under: SOCIAL MEDIA

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