by Joe Garraffo
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic, about 90-93%, depending on who you ask.
So, we understand why when clients search for themselves or their ads and fail to find their website… they are concerned.
by Joe Garraffo
When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business).
Most medical practice owners will acknowledge that Google marketing is essential for growth, and incorporating all three networks can be critical to your efforts. But a truly comprehensive plan will integrate all of your marketing efforts, including email marketing, lead generation, and lead nurturing, combining them into one cohesive plan.
by Joe Garraffo
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing.
Good content can even attract customers through lead generation.
by Joe Garraffo
The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic.
That was a mistake.
by Joe Garraffo
Marketing a chiropractic business requires special knowledge and consideration. HIPAA regulations alone are a concern since the minimum fine for a violation is $50,000.