How to Keep Your Social Media Fans Engaged and Attract New Followers

October 7, 2021 by Joe Garraffo

Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.

But how do you keep your fans on social media engaged enough to care about what you have to say? And how do you use your platform to attract new followers? You can have thousands of followers, but if they are never reading your posts or clicking on your links, what is the point?

The most important thing you can do for your presence on social media is to build a booming community of your target audience who actively engage with your content and become paying customers. We’ll teach you how to do just that!

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Filed Under: SOCIAL MEDIA

Google Ads vs. Facebook Ads – Which is Better for Business?

September 23, 2021 by Joe Garraffo

As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider. The two most well-known are, of course, Google and Facebook. There are advantages and disadvantages to both advertising platforms, and those can vary based on many factors. So which is the so-called better platform? Let’s take a look.

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Filed Under: SEM, SOCIAL MEDIA

UX and Healthcare Websites – Balancing Form and Function

August 24, 2021 by Joe Garraffo

In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user experience needs to change, and the design now has a different set of objectives.

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Filed Under: Medical Professionals, Web Development

Marketing for Niche Medical Practices

August 12, 2021 by Joe Garraffo

New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.

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Filed Under: Medical Professionals

Social Media Tips for Medical Marketing

July 8, 2021 by Joe Garraffo

In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper.

[Read more…]

Filed Under: Medical Professionals, SOCIAL MEDIA

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