by Joe Garraffo
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels.
Many online guides offer conflicting advice for increasing traffic, which can be overwhelming and confusing. Luckily, we have created a condensed, informative list of ways to polish up your marketing efforts.
by Joe Garraffo
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that encourage sales. Fortunately, simple changes can improve your website.
by Joe Garraffo
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads.
One of the many Google services and products introduced over the past few years, Google Guaranteed was recently augmented by Google Screened. Both of these services are supplemented by Google Local ads. Google even went so far as to promote an upgraded Business listing for $50/month last year. But what are the differences between each service, and which should you choose?
by Joe Garraffo
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and – in some cases – expanded their marketing have had normal or better than normal revenue during the pandemic… and inbound marketing is the key.
by Joe Garraffo
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.