In Mid-August 2022, Google announced that they would be rolling out the “Helpful Content” update. This appeared to be a reasonably positive idea based on the name alone. But what is “Helpful Content,” and how will it affect the internet landscape?
In Danny Sullivan’s Google blog post, he expressed that this update to Search would “tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” When it comes to content, we’ve been expressing for years now how increasingly important it is to write content for humans, not robots. And that targeting natural language and answering legitimate questions is more important than chasing specific terms because of volume.
But is that enough to satiate the moniker of “helpful content?”
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