Local Search Engine Optimizations Services
SEO for local businesses or local search engine optimization (SEO) has changed radically in the last few years. As search engines strive to provide users with a better, more relevant experience, the emphasis and need for local SEO has only increased. It’s crucial for drawing visitors to your brick-and-mortar location. Local search can also help service companies draw customers from a wider range than just around their physical location.
Local SEO is vital to a company’s success. According to Google, 30% of all mobile searches are related to location, and 76% of users who searched for something on their mobile phones visited a business within a day. “Where to buy” + “near me” queries grew more than 200% between 2017 and 2019, and mobile searches for “store open near me” grew more than 250% between 2017 and 2019.
Virtually everyone has done a local-specific search on their mobile phone. When you’re searching for Italian food, a movie theater, or a doctor, your IP address, physical location, and your actual search query will influence your results. Many users search while on the go. Position your company for this new business reality by making sure that your business is optimized for local traffic.
Using local business options including Google My Business, Google Maps, and similar sites, our local SEO specialists ensure that your business information is up to date, monitor customer reviews, and create location-optimized pages on your website to attract local traffic. To start on your location optimization campaign, contact our local search engine optimization specialists by calling (631) 867-0900.
Local SEO – Rankings, The Map Pack, and Reviews
SEO is an extremely interconnected entity. Good, effective SEO incorporates mobile SEO, which is critical for successful local SEO. Like off-page SEO, not all local SEO efforts happen on your website, and some influential factors can be out of your control. Optimization for the map pack and rankings are two different objectives, connected but distinctly different.
Mobile SEO and Local Rankings
If your mobile site isn’t properly equipped with the correct keywords, relevant content, and site structure, among other features, users won’t have a quality experience, if they even find your site. Mobile site optimization is an essential step for improving local SEO rankings. Proper mobile SEO can generate qualified traffic for locally optimized service area pages. While the process of the overall website and locally-focused optimization takes time, our team of local SEO experts and data analysts will begin weekly local outreach via sites including Google My Business and Bing Places.
The Map Pack
Google’s map pack results are critical for local SEO results. Relevant brick-and-mortar businesses are displayed in response to a search query. This is where many desktop and mobile searches end so it’s essential to ensure that your business appears in the map pack?
Google My Business and Bing Places offer free business listings, which benefit both businesses with a physical location people visit and service-oriented businesses. The quality of those listings directly influences the results in the map pack. Claiming your free listing isn’t enough. To maintain your critical position in the map pack, regular updates and optimization are essential – especially Google regularly changes Google My Business features and how they interact with the map pack.
At Efferent Media, we have had tremendous success in acquiring new traffic for our clients through optimized Google My Business and Bing Places listings. Since the searches are keyword-driven, traffic is relevant and provides quality leads. We have obtained thousands of new visitors, website visits, phone calls, and direction requests while improving brand awareness.
The above image is a mobile search result. Due in part to the Google Pigeon update in 2014, local businesses saw ranking improvements in the Search Engine Results Pages (SERPs) and the map results. It helped give local small businesses a needed boost vs. large businesses that had previously dominated SERP results regardless of relevancy.
The Google update helped level the playing field, but work is still needed. Ensuring that your business information is up to date, complete, and optimized is essential. Our local SEO specialists will address NAP (name, address, phone number) or NAHP (name, address, phone number, hours) issues first. NAP/NAHP consistency is vital for successful local SEO.
Potential customers will Google your company’s name or service and use that information to guide them so it’s critical to ensure that your Google My Business page’s NAP/NAHP information and service catalog is up to date. Customers who call old non-working phone numbers or visit stores during off-hours may be lost for good. With hundreds of business directory sites online, and it’s nearly impossible to manually update all of them. Our local SEO experts have the years of experience and tools to keep your business information optimized and current.
The Importance of Reviews
Customer reviews from reputable websites are a significant trust factor Google uses for your overall SEO, as well as local results. Due to the importance of reviews on SEO results, as well as their influence on potential customers, our team will monitor and respond to your Google My Business reviews. Review sites are a great way to respond to customer feedback and show that you have a visible interest in their concerns.
28% of locally-focused searches result in a purchase.
54% of mobile users search for business hours and 53% of mobile users search for directions.
Global shoppers buy online nearly 45% of the time and then pick up in-store.
46% of all Google searches are locally focused.
Choose Efferent Media for Local SEO
Local SEO is a powerful tool for bringing in physical customers and clients for your business. and generating revenue. Maintaining local SEO assets can be critical to the survival of many small businesses. Our local SEO specialists know how to leverage available resources to bring quality traffic. We can develop short and long-term local SEO strategies to take advantage of existing assets while working behind the scenes to remedy deficiencies.
SEO is a marathon, not a sprint, so it’s important to choose the support team that will be there with you for the long haul. Let us handle your local SEO, from your mobile website optimization to the weekly local outreach. If you’re ready to start getting calls, seeing more foot traffic, and getting more inquiries for your services, contact the local SEO experts at Efferent Media today by calling (631) 867-0900.
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.