As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both multiple images and links in a single ad. Advertisers have seen Carousel Ads create 30-50% lower cost-per-conversion and 20-30% lower cost-per-click, which is a huge improvement compared to standard ads. [Read more…]

The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as quickly as possible is to incorporate an effective hashtag strategy. This is so much more than adding a few #words to your posts and hoping for likes. There’s a science behind it, and mastering it proves highly favorable to your business goals. [Read more…]

So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all optimizing boils down to is keeping what works and getting rid of what does not. There’s no exact science behind this, and you’re not going to get it right your first try — but you will get it. Optimizing is a continuous process of testing, tweaking, and retesting. That being said, we do have some tips to give you a starting point. [Read more…]

Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into one. This new pixel will handle audience retargeting, lookalike audiences, conversion tracking, conversion optimization, dynamic product ads, and custom conversions. [Read more…]