Company branding is the process of creating a unique name, tone of voice, and image for a company that identifies and differentiates it from its competitors. A strong brand can help a company attract customers, build loyalty, and increase sales. Famous examples are McDonald’s golden arches and the Target bullseye logo.
[Read more…]Design Tips for PPC Ads and Landing Pages in 2023
Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging them to engage with your services.
Functional Designs
It’s important to understand that functionality trumps aesthetics in your design almost 100% of the time. This means ensuring that your ads and landing pages meet the user’s needs rather than just making them look nice and pretty. The color of the button or your header will not matter if there is no contrast to make it legible. This is important because if a potential client is looking at your ads and landing pages and cannot read through your design, they are more likely to click away and find another competitor with a much more thought-out design.
Another way that you may bring functionality to your ads and landing pages is by maintaining simplistic designs and layouts. Having too much on your ads and landing pages can be overwhelming for a potential client, so it’s important to only have the necessary information and details to grab your potential client’s attention. A confused or overwhelmed prospect is more likely to leave.
This also means that you should plan to have efficient, effective, streamlined copy and titles. Keeping titles and copy to a reduced word count will allow the user to flow through your designs much more efficiently.
Distinctive Imagery
Simplifying design allows you to use unique images and videos that captivate potential clients. Incorporate visuals that reflect your brand’s identity, setting you apart from competitors relying on stock images. Remember this the next time you are designing your landing pages and ads. Ensure your images are clear and creative to leave a lasting impression.
Trust Signals
Infuse elements of trust in your design to reassure potential clients. Showcase accreditations and testimonials that validate your work and services. A well-crafted landing page or ad design enhances trust in your brand. These signals are important in boosting your brand’s trust from your audience.
These tips and recommendations are important to a successful marketing campaign. By implementing these design tips in your PPC ads and landing pages, you can create effective marketing campaigns that make a powerful first impression on potential clients and drive business growth in 2023.
For Landing Pages That Convert, Talk to Efferent Media
Whether you offer products or services, our team at Efferent Media will create landing pages and ad designs that reflect your brand and bring in qualified leads. We’ll help you establish and run digital campaigns for both lead generation and lead nurturing via search, social media, and more. Reach out and contact us today for more information.
What Is the Difference Between Inbound and Outbound Marketing?
A lot of marketing terms get tossed around as if everyone knows what they mean. If you’re a business owner (especially for a new or expanding business), being absolutely clear will help you make better decisions – including when it comes to expanding marketing to grow your business.
Let’s start with the basics… the difference between outbound marketing and inbound marketing.
What Is Outbound Marketing?
Outbound marketing gets its name from the fact that the business is reaching out directly to prospective customers. It’s marketing that initiates the process of converting the prospect to a customer through ads on TV, radio, in magazines or newspapers, direct mail, etc. as well as direct sales calls known as “cold calling,” trade show appearances, billboards, and such. Ads in games or computer apps also count as outbound marketing, as do press releases.
Outbound marketing can be great for making a splash. Think about how a new product can go from zero name recognition to being on everyone’s lips after a major campaign like a giant, light-up billboard in Times Square. Of course, such a campaign is expensive. Though some outbound marketing campaigns – like a direct mail campaign, social media ads, and PPC ads – can be much more budget friendly.
What Is Inbound Marketing?
Inbound marketing is about drawing in prospective customers and building a relationship with them, getting them to buy, and keeping the relationship going… so they keep coming back and talk you up to their circle of friends and family.
Examples of inbound marketing are blogs and content on your website that prospects will find by searching the internet for a topic. The organic SEO that helped connect that search query to your business is also inbound marketing. Video content on your website, YouTube or social media, and podcasts are also inbound marketing. So are infographics, case studies, social media posts, white papers, and any material you create that prospects can download, such as product guides, buying guides, tips, and How-To’s.
If you have any doubts about the power of inbound marketing, consider this: According to Google, 63% of purchasing decisions begin with online research. That’s how big inbound marketing has become today.
Because this content can be optimized for organic search and social media to answer specific questions and/or target a specific audience, inbound marketing has been referred to as more of a narrow focus approach than the “big blast” of outbound marketing. Since inbound marketing is also usually digital, inbound marketing campaigns can also be more cost effective. Though a great deal of money can also be spent on inbound marketing campaigns, depending upon how many outlets are utilized, the amount of content created, and so forth.
What Is the Difference Between Inbound and Outbound Marketing?
Part of the difference between inbound marketing and outbound marketing is strategy. Outbound marketing is geared toward getting the largest number of people to see its efforts, which makes sense since it can involve billboards, mass mailings, ads on buses, park benches, shopping carts, and so forth, TV commercials, etc.
Some people have referred to outbound market as “throwing spaghetti against the wall and seeing what sticks,” but it is a very valid tactic for some products and services. Another term for it is “interruption marketing” because seeing the promo often interrupts something else the person is doing – a TV commercial interrupts a program, a billboard distracts you, and so forth.
Inbound marketing is highly targeted (when done correctly) and focuses on building a relationship with a prospective customer/buyer. Inbound marketing is about setting up a longer relationship, so the prospect moves from curious to interested, from researching to buying, and then from customer to enthusiastic fan.
Marketing Grows Your Revenue. Efferent Media Can Show You How
If you want to grow your business, call Efferent Media. For more than 10 years, we’ve been growing new medical practices into industry leaders and mom-and-pop businesses into household names through the power of expert digital marketing strategies. Discover what we can do for you. Call us at (631) 867-0900 to get started.
Top 5 Tips on Website Design for 2023
Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your business. That’s why we’ve created this list of the top 5 website design tips for the new year.
[Read more…]Why You Must Establish a Brand Voice on Social Media and How
One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand voice across all social platforms? Read on to learn more!
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