A New York Times investigation shows that Facebook gave other tech giants access to users’ personal data, exempting them from Facebook’s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users’ knowledge and even, in some cases, allowed the companies to delete users’ private messages.
The New York Times report is based on hundreds of pages of Facebook documents that show its system for tracking partnerships.
A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate’s report, which was put together by the University of Oxford’s Computational Propaganda Project and the social media analysis firm, Graphika, indicate that YouTube, Tumblr, Instagram, Google+ and PayPal were also used to spread propaganda and encourage divisiveness.
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to implement a social media plan. The social media elves at Efferent Media are here to deliver social strategies designed to bring in customers and grow your brand.
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or breaks a campaign. When it comes to running a successful marketing campaign, there are a few key metrics that you need to keep a close eye on. One of those metrics is relevance score.
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community management increases profit by 25% to 95%. In order for business growth to occur, you first need to establish a community through which your customers feel both heard and appreciated. Businesses are always looking for new customers, but should also be seeking to retain their current customers as well. The best way to achieve both of these goals is to develop engaged communities.
