Conversion Rate Optimization
So you’ve got the traffic to your website but not the sales or leads that should go with it? That’s a big problem!
There is not always an easy answer to optimizing your conversion rate, and that’s why we integrate a series of usability studies, also known as A/B testing. Whether it’s through ads, landing pages, home pages, or product pages, understanding the visitor is paramount. Even if you’re not answering their question, you should be satisfying their need. If you’re making them jump through hoops, the effect will be felt on your bottom line.
…that’s where we come in!
Conversion rate optimization works hand-in-hand with search engine optimization (SEO), search engine marketing (SEM) and social media management (SMM). All of these avenues drive traffic to your site with a specific goal in mind. Our staff has trained experience from working with usability studies, data mining, A/B testing, and multivariate testing. Let the team at Efferent Media help funnel your audience to the places you need them to be: such as your email list or thank you/confirmation page.