Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
Does Social Media Matter For Your Healthcare Practice?
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the social media platforms that may come to mind first like Facebook, Twitter, or LinkedIn; it includes Instagram, YouTube, Snapchat, Reddit, and more.
Social media not only helps us all keep on top of national news and trends, but local as well. In fact, social media marketing to a local audience has special advantages. That’s why so many local businesses, chains, and franchises have an active social media presence in your area that helps them get the word out to current and potential clientele. Even medical practices can use social media to improve their business.
10 Tips for Successfully Working from Home
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging.
Here at Efferent Media, we have experience with remote work because we allow our staff to work from home when weather is bad to keep them safe. Here are a few tips we’ve learned along the way for remote work success.
E-A-T: What Is It and Why Is It So Important For SEO?
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance.
In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from Google in 2008. Then in 2015, it was mentioned in the Search Quality Evaluator Guidelines, a 160-page document that provides guidance for creating quality web content. Its most recent update was July 2018, shortly before the so-called medic update the week of August 1, 2018.
[Read more…]In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google
Pressure on Facebook Grows
Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up Facebook, Google and Amazon for anti-trust reasons that has been attracting praise and attention. The fact that a co-founder is now adding his voice for ending Facebook’s monopoly shocked many in the tech industry. Hughes provides historical context, solid reasons for why and ideas as to how to do it.
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