10 Tips for Successfully Working from Home

March 26, 2020 by Joe Garraffo

Woman working on her laptop in her home.Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging.

Here at Efferent Media, we have experience with remote work because we allow our staff to work from home when weather is bad to keep them safe. Here are a few tips we’ve learned along the way for remote work success.

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Filed Under: General News

E-A-T: What Is It and Why Is It So Important For SEO?

June 24, 2019 by Joe Garraffo

eat for seoFor SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance.

In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from Google in 2008. Then in 2015, it was mentioned in the Search Quality Evaluator Guidelines, a 160-page document that provides guidance for creating quality web content. Its most recent update was July 2018, shortly before the so-called medic update the week of August 1, 2018.

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Filed Under: SEO

Favicons and Changes to Google’s Search Results Page

June 14, 2019 by Joe Garraffo

The Internet Has Come a Long Way

Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds are thankfully a thing of the past. Taking into account both large and small updates, to say a lot has changed would be an extreme understatement. From when Tim Berners-Lee invented the World Wide Web in 1989, it has drastically progressed at an exponential rate.

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Filed Under: General News, SEO

In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google

May 24, 2019 by Joe Garraffo

Pressure on Facebook Grows

facebook logosFacebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up Facebook, Google and Amazon for anti-trust reasons that has been attracting praise and attention. The fact that a co-founder is now adding his voice for ending Facebook’s monopoly shocked many in the tech industry. Hughes provides historical context, solid reasons for why and ideas as to how to do it.

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Filed Under: General News

In Case You Missed It: Instagram Hiding Likes, Pinterest’s IPO and more

April 24, 2019 by Joe Garraffo

instagramTechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shares a post will see the total number of likes it gets.”

[Read more…]

Filed Under: Announcements, General News

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