In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice.
Does Social Media Matter For Your Healthcare Practice?
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the social media platforms that may come to mind first like Facebook, Twitter, or LinkedIn; it includes Instagram, YouTube, Snapchat, Reddit, and more.
Social media not only helps us all keep on top of national news and trends, but local as well. In fact, social media marketing to a local audience has special advantages. That’s why so many local businesses, chains, and franchises have an active social media presence in your area that helps them get the word out to current and potential clientele. Even medical practices can use social media to improve their business.
Major Changes Shake Up Google Ads and What They Mean
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
Why Local Search is Critical for Health and Medical Sites
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO while small companies typically don’t have the same means available. So how can a local business expect to compete or even level the playing field, especially given their limited resources? The answer is local search optimization.
Local search is critical for nearly every kind of small business, from pizzerias to pet shops, dentists to dance studios. Not only does local SEO have a considerable impact on your main website’s ranking, but it is also a critical factor for small business success. Placement, or lack thereof, in the local map pack can have a significant impact on the overall online visibility and foot traffic of a local business, restaurant, or medical practice.
Local SEO Benefits of Google My Business Posts
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
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