Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct correlations for higher rankings on the search engine results pages. Once you read this article, you will have a basic understanding of what schema is. [Read more…]
In Case You Missed It: Instagram Adds In-App Checkout, Facebook Agrees to Change Targeting System, and more
Instagram Adds In-App Checkout for Brands
Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt to challenge Amazon, which is taking a larger share of the digital advertising market.
How to Optimize Your Facebook Page for Business
If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t enough though. You need to make sure that your page is optimized. Here are a few tips to make sure that your Facebook page is working for you.
In Case You Missed It: Facebook Hiring, Google Ad Testing and More
Facebook Sets Its Sights on Washington, D.C.
Facebook is on a hiring spree in the nation’s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is hiring Beltway insiders with deep knowledge of and influence within the nation’s capital.
9 Tips for Creating Google-Friendly Content
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific terminology in a technical manual. Website copy is no different, only there is a twist. You’re not only writing for your intended audience, but you’re also writing for Google.
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