5 Ways to Boost Engagement on Your Facebook Business Page

March 16, 2017 by Joe Garraffo

facebookAre you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult.

Facebook algorithms are constantly changing, but the good news is there are always numerous strategies that are proven to work. We’ve listed five ways to increase engagement on your Facebook Business page:

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Filed Under: SOCIAL MEDIA

What You Need to Know About Website Accessibility and the ADA

March 9, 2017 by Joe Garraffo

Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans with Disabilities Act (ADA). The ADA prohibits discrimination against people with disabilities. The act covers all areas of public life including access to public areas. In recent months there has been much legal maneuvering, litigation and a noteworthy court decision in California centered around website accessibility for persons with disabilities. Efferent Media employees recently took part in a webinar related to ADA compliance and we want to give you some insights about this issue, how we got here, and what we may see in the future.

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Filed Under: Web Development

Efferent’s Social Media Campaign Earns Client Prestigious Award

February 3, 2017 by Joe Garraffo

When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might not have known was that Efferent’s first social media campaign for Tragar would be an award winner that would generate major revenue and new business opportunities for the company.

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Filed Under: Announcements

Social Media Intern

January 26, 2017 by Joe Garraffo

We’re on the hunt for driven and tech-savvy college students (or recent graduates) who are hungry to learn with our Social Media Marketing division.

Efferent Media is a full scale digital marketing company based in Lindenhurst, New York.

Why This Internship is an Amazing Opportunity

  • We like coffee, but we have a coffee bar in the office, so we won’t waste your time asking you to grab coffee. Instead, you’ll be hands on with our team and constantly learning.
  • We offer an unmatched opportunity to be hands-on with real campaigns, for real brands, in real time. You’ll be working alongside the team to discuss and implement campaign strategy, execution, and reporting.

What Your Day-to-Day Could Look Like:

  • 9:00AM – Come into the office and say hello to our friendly and outgoing staff.
  • 9:30AM – Chat with your team and discuss your learning goals for the day. Start Spotify to start rockin’.
  • 10:00AM – Review campaigns currently running. Look for optimization opportunities and make tweaks with the team. Continue jammin’ to your favorite Spotify playlist.
  • 11:00AM – Get lost in a world of content. Analyze engagement reports and work with our Social Media Specialists to brainstorm and discuss content concepts.
  • 12:00PM – It’s time for grub. Wander across the street to the brand new Smash Burger, take a sandwich to the park, or enjoy the complimentary lunch catered to the office every Wednesday!
  • 1:00PM – Catch up with your department leader. Talk about your progress, what you’re learning, and what you’d like to learn. Continue rockin’.
  • 3:00PM – Finish last-minute content scheduling, do a little dance and say adios.. until next time, of course.

Other Learning Opportunities May Include

  • Learning about how to respond to customer questions on social networks during Community Management shifts for a variety of clients.
  • Learning about writing tweets, Facebook status updates, and Instagram captions for content concepts.
  • Learning about how to work with Photoshop to crop images, add text and logos, and resize for Social Media.
  • Learning how to build client reports that present and highlight all of the awesome work Social Media can do.
  • Playing a game or two of Pac Man, Frogger, or one of the many other games on the arcade machine.

Compensation

This Internship is unpaid or for Credit Only.

Job Type: Internship

Filed Under: Jobs

Digital Media Sales Representative

January 26, 2017 by Joe Garraffo

Our team is growing and we are looking for experienced, energetic Digital Media Sales Representatives. You will be a key member of a growing team focused on the execution of innovative digital advertising campaigns that drive revenue.

As a Digital Sales Rep, you will be responsible for selling advertising and digital marketing solutions to SMB’s across the country.

This is a great full-time opportunity for someone interested in a fun, fast-paced and challenging Sales environment. We will provide you the opportunity to make contributions immediately while developing the skills and knowledge to be successful.

Essential Duties & Responsibilities:

  • Aggressively prospect, develop, and close leads.
  • Work directly with businesses to discuss and understand their needs and then develop customized solutions to drive leads and conversions to their business.
  • Own entire sales process from prospecting to completion of the sale.
  • Ability to utilize technology to engage clients.
  • Must be willing and able to travel to customer locations if needed. Generally, our clientele is based on Long Island or in the five boroughs.

Do you have what it takes to be successful at Efferent Media?

  • Strong business development focus, willing to prospect and uncover new potential digital advertisers and drive to develop opportunities from prospect level through to deal close.
  • An understanding and passion for the digital world we live in including social media, organic rankings and digital advertising in general.
  • Individually driven to work in a highly competitive environment where success is the only option.
  • Ability to work independently when needed.
  • Relentless persistence in a competitive marketplace.

A few points about why it’s great to work at Efferent Media:

  • Best in class compensation program (unmatched commission plan with No CAP)
  • Outstanding benefits – including major medical, dental and an excellent PTO program
  • Paid training and bonus programs
  • Open territories
  • Google Premier Partner
  • Established in 2011 with nearly 30-team members on hand. We never outsource, so you’ll work under same roof with the team who will be executing your plan.

Filed Under: Jobs

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