NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances.
The General Data Protection Regulation (GDPR) takes effect May 25, 2018, and if you have a website that offers a newsletter, sells products, or uses cookies to track your customers, you need to comply. It can also apply to businesses that aren’t digital but that collect customer information like addresses and birth dates.
Let’s look at what GDPR is and what you need to do.
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or breaks a campaign. When it comes to running a successful marketing campaign, there are a few key metrics that you need to keep a close eye on. One of those metrics is