If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to recommend the best local businesses at the top of their rankings. The tough part for you is getting customers to post Google Reviews for your business. Luckily, Efferent Media can show you a step by step approach to make leaving these reviews easier for you and your customers.
15 Things to Do for SEO Before Launching Your WordPress Site
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While many of these may be common knowledge to do before launching a website, it is easy to lose track of an important task or two. Following this site launch SEO checklist makes it easy to make sure all of these tasks are completed so you’re not left wondering why your site isn’t ranking.
Download our Site Launch SEO Checklist PDF here!
Download our Site Launch SEO Checklist PDF here!
What is Quality Score? 7 Tips on How to Improve It and Save Money
Advertising on Google
It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose to $21.5 billion in the second quarter of 2016.
That’s a lot of money. Would Google like to make more? Of course, but there’s something else they care about – relevancy. It’s in Google’s best interest to show the most relevant search results possible. It’s what keeps their market share growing.
So how does Google balance revenue and relevancy? That’s where quality score comes in.
The Importance of Filtering Spam from Analytics
Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites.
The technique by spammers of sending Ghost Spam to a site is commonly believed to be a form of “marketing” tactic meant to entice a site owner (or anyone with access to the analytics data) to visit the referral URLs of the fake visit to then sell a service, make money off of an affiliate link, or to possibly infect their computer with a virus, according to the Google Advertiser Community.
Why Branding is So Important for Pay-Per-Click Campaigns
How Branding Can Affect Your PPC Campaign
Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much higher. With all of that said, the best way to stack the odds in your favor comes down to utilizing the aforementioned tactics wisely. That means taking advantage of every pixel on your screen, and using each one to build a lasting impression.
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