Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your business. That’s why we’ve created this list of the top 5 website design tips for the new year.
[Read more…]What Are Backlinks and How Do They Work?
Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links leading back to your website.
You can essentially think of a backlink as a vote of confidence for your website as a trusted source of information. In this voting system, some votes count more than others. As a backlink example, gaining a link from Forbes will count a lot more than a link from someone’s personal blog.
[Read more…]How Content Marketing Creates Rapport and Builds More Qualified Leads for Medical Professionals
Your medical practice is still a business, and competition can be fierce. You need to distinguish your practice by demonstrating your expertise and building rapport before they even make an appointment – that’s what medical marketing and healthcare content marketing can do.
[Read more…]How to Use Dynamic Creative in Your Facebook Ads
As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase click-through-rate?
To find out the answers to questions like this, you’ll need to test several ad elements against each other. That requires creating multiple ads and changing each variable manually (creative, copy, headline, etc.) … but it doesn’t have to be this complicated! Let’s dive into how using dynamic creatives in your Facebook ads can streamline this process and drastically improve campaign success.
[Read more…]Why Is Digital Marketing Essential to Your Pest Control Business?
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad.
Modern pest control marketing can deliver more effective, targeted results for the same or less money than what the old methods cost. Even better, good pest control content can help to “pre-sell” a prospect before they even speak to you as well as answer frequently asked questions.
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