Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or breaks a campaign. When it comes to running a successful marketing campaign, there are a few key metrics that you need to keep a close eye on. One of those metrics is relevance score.
The Questions to Ask Your Digital Marketing Company
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to actual sales is a constant challenge and you need a digital marketer who meets that challenge every day.
Strong digital marketing is vital to help your business grow but when searching for a company to help your business, you may not be certain what to look for and what questions to ask. Efferent Media has a proven track record in helping clients achieve their goals and we want to share the questions we think you should be posing to your digital marketing company.
5 Steps to Building an Online Community as a Community Manager
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community management increases profit by 25% to 95%. In order for business growth to occur, you first need to establish a community through which your customers feel both heard and appreciated. Businesses are always looking for new customers, but should also be seeking to retain their current customers as well. The best way to achieve both of these goals is to develop engaged communities.
How to Generate a Direct Link to Google Reviews
If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to recommend the best local businesses at the top of their rankings. The tough part for you is getting customers to post Google Reviews for your business. Luckily, Efferent Media can show you a step by step approach to make leaving these reviews easier for you and your customers.
15 Things to Do for SEO Before Launching Your WordPress Site
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While many of these may be common knowledge to do before launching a website, it is easy to lose track of an important task or two. Following this site launch SEO checklist makes it easy to make sure all of these tasks are completed so you’re not left wondering why your site isn’t ranking.
Download our Site Launch SEO Checklist PDF here!
Download our Site Launch SEO Checklist PDF here!
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