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What is Quality Score? 7 Tips on How to Improve It and Save Money

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Advertising on Google

It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose to $21.5 billion in the second quarter of 2016.

That’s a lot of money. Would Google like to make more? Of course, but there’s something else they care about – relevancy. It’s in Google’s best interest to show the most relevant search results possible. It’s what keeps their market share growing.

So how does Google balance revenue and relevancy? That’s where quality score comes in.

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Filed Under: SEM

The Importance of Filtering Spam from Analytics

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Filtering Spam from Analytics with Efferent Media

Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites.

The technique by spammers of sending Ghost Spam to a site is commonly believed to be a form of “marketing” tactic meant to entice a site owner (or anyone with access to the analytics data) to visit the referral URLs of the fake visit to then sell a service, make money off of an affiliate link, or to possibly infect their computer with a virus, according to the Google Advertiser Community.

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Filed Under: SEO

Why Branding is So Important for Pay-Per-Click Campaigns

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How Branding Can Affect Your PPC Campaign

Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much higher. With all of that said, the best way to stack the odds in your favor comes down to utilizing the aforementioned tactics wisely. That means taking advantage of every pixel on your screen, and using each one to build a lasting impression.

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What You Need to Know About Website Accessibility and the ADA

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Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans with Disabilities Act (ADA). The ADA prohibits discrimination against people with disabilities. The act covers all areas of public life including access to public areas. In recent months there has been much legal maneuvering, litigation and a noteworthy court decision in California centered around website accessibility for persons with disabilities. Efferent Media employees recently took part in a webinar related to ADA compliance and we want to give you some insights about this issue, how we got here, and what we may see in the future.

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Efferent’s Social Media Campaign Earns Client Prestigious Award

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When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might not have known was that Efferent’s first social media campaign for Tragar would be an award winner that would generate major revenue and new business opportunities for the company.

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Headquarters

145 E Sunrise Highway

Suite #1

Lindenhurst, NY 11757
(631) 867-0900

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