COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and – in some cases – expanded their marketing have had normal or better than normal revenue during the pandemic… and inbound marketing is the key.
Mixing Evergreen Content Into Your Blogging Schedule
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
9 Tips for Creating Google-Friendly Content
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific terminology in a technical manual. Website copy is no different, only there is a twist. You’re not only writing for your intended audience, but you’re also writing for Google.
How to Strategically Create Content for Your Facebook Page.
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out of your decision-making on what and to post, and what not to post. Here are some tips to start posting strategic content: [Read more…]
Are You Using Emojis to Speak to Millennials Yet?
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we do — it’s our job. One massively important form of communication that some of us may have been overlooking are Emojis. These little symbols are becoming more and more prevalent in digital communication, especially with millennials. [Read more…]