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    • SERVICES
    • Lead Generation
    • Lead Nurturing
    • Website Design
    • Content Marketing
    • SEO
    • Paid Search
    • Social Media
  • Company
    • About Us
    • Meet The Team
    • Google Partners
    • Join Our Team
  • Resources
    • Case Studies
    • For Clients
    • Free Stuff!
  • BOOK A MEETING
  • Solutions
    • for Business Owners
    • for Sales Managers
    • for Marketing Managers
    • for Medical Professionals
    • SERVICES
    • Lead Generation
    • Lead Nurturing
    • Website Design
    • Content Marketing
    • SEO
    • Paid Search
    • Social Media
  • Company
    • About Us
    • Meet The Team
    • Google Partners
    • Join Our Team
    • Contact
  • Resources
    • Case Studies
    • For clients
    • Free Stuff!
  • Blog
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  • BOOK A MEETING

Technical SEO

Search Engine Optimization (SEO) is essential for the success of any website. This crucial form of marketing involves far more than using specific keywords or writing optimized content. SEO also entails user experience, relevancy, visibility, and much more.

Technical SEO is in many ways a blending of marketing with web dev. It includes things like semantic markup language and structured data, duplicate content and canonicalization, search console and mobile usability updates, and more. While Technical SEO does go hand-in-hand with traditional optimization, it also offers a variety of tweaks and improvements that aren’t necessarily visible to people trying to find your website… but still affect relevant traffic and visibility.

Mobile traffic is now driving the internet. As a result, Google has switched to Mobile-First Indexing, which means Google is indexing the mobile version of your website first instead of the desktop version. That makes how and where you are found more and more important. Search results are far more than the top ten lists of websites.
woman conducting voice search

Position Zero

Position Zero has become more common and incredibly important. Maybe you’ve seen a featured snippet box with related text and images, the “People also ask” section full of related questions, Top Stories with news from relevant sites, or even a box listing other businesses in a related field. Through the use of schema across a website, we can make sure that the search engines get a full understanding of who and what your website is about and present that information more clearly to search engines so you are well showcased.

The Growth of Voice Search

With the rise of voice search – thanks in part to Siri, Google Assistant, Cortana, and Alexa – more people search using a natural voice and questions as opposed to just targeted terms.

  • On average, 59% of searches were done through mobile in 2019.
  • An Adobe survey found that 48% of consumers use voice for “general web search.”

Tailoring site content to these questions and providing targeted content meant to answer queries can improve your chances of appearing in voice search responses and in the “People Also Ask” snippet.

Technical SEO helps you stay up to date with best practices for content and user experience. Optimized meta tags, updated redirects, canonical tags to limit duplication issues, fixes to external opener vulnerabilities, and improved interlinking within your content are just a few of the things that can help attract visitors, keep people on your website, and provide a better experience.

For more information about how Search Engine Optimization and Technical SEO can help your brand or business, we encourage you to call our offices at 631-867-0900 or fill out our contact form. We look forward to hearing from you.

SEO Statistics

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Secure (HTTPS) websites receive 70.4% of voice search results

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40.7% of voice search answers use optimized markup as the source

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A 1-second delay in page response results in a 7% conversion reduction.

google mobile results

 A site that ranks #1 on Google has an average of 34.36% CTR

Additional Services

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Search Engine Optimization

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Backlink Audit

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SEO Consulting

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Mobile SEO

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Penalty Recovery

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SEO Assessment & Audit

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Local SEO

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Review Management

115% increase in lead flow for hair restoration client
Robotic Hair Restoration of Long Island small logo

Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.



Download Our Search Engine Optimization Statement of Services

The last thing you want is a website buried 10 pages down when a potential customer searches for your product or service. SEO is essential for prospects to find you and for you to compete in today’s market.
We’ve put together a full statement of services for you to download that illustrates how Efferent Media can help you stand out from the crowd and get you ranked higher in the search engines.


Efferent Media SOS
Medical Website on latop.

5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses

A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious subject like healthcare, now it’s vital.
Read More
Patient Personas

What Is a Patient Persona?

Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth is that unless you have a one-of-a-kind medical practice without competition, […]
Read More
Online Reputation Management

Your Website is a Form of Reputation Management

What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.
Read More

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