Technical SEO

Search Engine Optimization (SEO) is essential for the success of any website. This crucial form of marketing involves far more than using specific keywords or writing optimized content. SEO also entails user experience, relevancy, visibility, and much more.

Technical SEO is in many ways a blending of marketing with web dev. It includes things like semantic markup language and structured data, duplicate content and canonicalization, search console and mobile usability updates, and more. While Technical SEO does go hand-in-hand with traditional optimization, it also offers a variety of tweaks and improvements that aren’t necessarily visible to people trying to find your website… but still affect relevant traffic and visibility.

Mobile traffic is now driving the internet. As a result, Google has switched to Mobile-First Indexing, which means Google is indexing the mobile version of your website first instead of the desktop version. That makes how and where you are found more and more important. Search results are far more than the top ten lists of websites.

Position Zero

Position Zero has become more common and incredibly important. Maybe you’ve seen a featured snippet box with related text and images, the “People also ask” section full of related questions, Top Stories with news from relevant sites, or even a box listing other businesses in a related field. Through the use of schema across a website, we can make sure that the search engines get a full understanding of who and what your website is about and present that information more clearly to search engines so you are well showcased.

The Growth of Voice Search

With the rise of voice search – thanks in part to Siri, Google Assistant, Cortana, and Alexa – more people search using a natural voice and questions as opposed to just targeted terms.

• On average, 59% of searches were done through mobile in 2019.
• An Adobe survey found that 48% of consumers use voice for “general web search.”

Tailoring site content to these questions and providing targeted content meant to answer queries can improve your chances of appearing in voice search responses and in the “People Also Ask” snippet.

Technical SEO helps you stay up to date with best practices for content and user experience. Optimized meta tags, updated redirects, canonical tags to limit duplication issues, fixes to external opener vulnerabilities, and improved interlinking within your content are just a few of the things that can help attract visitors, keep people on your website, and provide a better experience.

For more information about how Search Engine Optimization and Technical SEO can help your brand or business, we encourage you to call our offices at 631-867-0900 or fill out our contact form. We look forward to hearing from you.